PERSONAL INFORMATION we COLLECTBWI may collect "Personal Information" from you, meaning information that identifies you as an individual or from which you may be identified. For example, we may collect:- contact information, such as your name, mailing address, e-mail address, and telephone number;- credit card number or other payment account number, billing address, and other payment and billing information (“Payment Information”);
Best Western Rewards® ("BWR®") loyalty program member information, online user account details, profile or password details and any frequent flyer or travel partner program affiliation;-records and copies of your correspondence if you contact us;-information necessary to fulfil special requests (e.g., health conditions that require specific accommodation);-guest stay information, including the hotels where you have stayed, date of arrival and departure, and goods and services purchased;-information collected through the use of closed circuit television systems, card key and other security systems; andin limited cases, information relating to the credit of customers.
We may collect Personal Information from a variety of sources including:-through the Site;-through reservation and call centers;-through social media and brand channels (e.g. Facebook, Twitter);-from BWI Subsidiaries and from Licensed Hotels, Affiliates, or other third parties;-or when you otherwise voluntarily provide it to us, including in connection with our loyalty program (i.e. BWR).We may also combine Personal Information we collect with publicly available Personal Information and Personal Information we receive from others or cross-reference with others. The collection and use of Personal Information, whether separately or combined, is done in accordance with and for the purposes described in this Policy.If you voluntarily share "Sensitive Information" (e.g., Personal Information related to your health) with us, that information will only be used as necessary to fulfill special requests (e.g. health conditions that require specific accommodations). For example, if you voluntarily convey a health-related need to us, we may store and use that information in order for a Licensed Hotel to provide a room with appropriate amenities. We do not collect or store Sensitive Information unless it is voluntarily provided by you. By providing such Sensitive Information, you expressly consent to our collection, processing and storage of that information in accordance with the terms of this Policy.
Best Western Rewards® (“BWR®”) ProgramIn order to enroll in the BWR program, you must provide us with some of your Personal Information, such as your name, e-mail address, mailing address, and phone number, which is required in order to create and manage your account, administer the BWR program, and provide the benefits of the BWR program to you. Enrolling in or maintaining a membership in the BWR program constitutes your acceptance of the BWR terms and conditions (available at WWW.BESTWESTERNREWARDS.COM) and your express written consent to all actions taken by us with respect to your Personal Information in compliance with this Policy.Your continued use of the Site after expiration of the BWR program constitutes your implied consent to all actions taken by us with respect to your Personal Information in compliance with this Policy.
NON-PERSONAL INFORMATIONBWI may also collect “Non-Personal Information,” meaning aggregated and/or anonymized information, demographic information, and any other information that does not reveal your specific identity. Because Non-Personal Information does not personally identify you, we may use and share such information with BWI Subsidiaries, Licensed Hotels, Affiliates, and other third parties for any purpose, including without limitation to facilitate and improve your ongoing access to and use of our Site, to best tailor our services to suit personal interests, to analyze visiting patterns, enhance and improve customer service, and for our other business purposes. As you navigate the Site, we and our service providers may collect certain Non-Personal Information such as your computer type (Windows or Macintosh), screen resolution, OS version, Internet browser, and Internet browser version using automatic data collection technologies. In addition, we may engage third party tracking and advertising providers to act on BWI's behalf to track and analyze your usage of our Site through the use of such automatic data collection technologies. These third parties collect and share with us, as we may request, Site usage information about visits to our Site, measure and research the effectiveness of our advertisements, track page usage and paths followed during visits through our Site, help us target and track use of our Internet banner advertisements on our Site and on other sites, and track use of other links from our marketing partners' sites to our Site. We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Old Nass Road
IrelandAttn: Legal Department(BWI’s representative in the EU)Please note that e-mail communications will not necessarily be secure; accordingly, you should not include Payment Information or Sensitive Information in your e-mail correspondence to us.
CHANGES TO THE POLICYBWI reserves the right to change, modify, or amend this Policy at any time. The date this Policy was last revised is at the top of this page. If we make a material change to this Policy, we will indicate on the Site that our privacy practices have changed and will provide a link to the new policy. If we make material changes to how we use your Personal Information, we will notify you by e-mail to the e-mail address specified in your account (if applicable) and/or through a notice on the Site’s home page, and we will provide you with an opportunity to opt-out of such new or different use. Any changes to the Policy will become effective upon our posting of the revised Policy on the Site. Use of the Site following such changes constitutes your acceptance of the revised Policy then in effect.